The existing public transport services in Famagusta are insufficient, under-used, and contribute to the rising number of car drivers on the roads of Famagusta. At any given time of day, many cars can be observed that are occupied by only one or two people, with three or four car seats remaining unoccupied. Being a university town, there are many people living in Famagusta who do not have cars, whose options to travel within and to/from Famagusta are limited, and usually quite expensive. Many events and venues that appeal to youth are based in cities such as Nicosia and Kyrenia. While it is possible to travel there during the day, after 7pm, the only option to travel back to Famagusta is by taxi. By using Bıdıbıdı Cars, young people living in Famagusta will be able to attend events in other cities. While not everyone with a car may be willing to give a ride to a stranger, those who want to carry out a random act of kindness and meet new people, will have a platform for coordinating their travel arrangements. The primary users of Bıdıbıdı Cars is expected to be young adults living in or visiting Famagusta.
Hobba may be a practical, inexpensive, and friendlier (both environmentally and socially) alternative to people's daily travel experiences. People offering a ride and people in need of a ride will share each others company, they may split the petrol bill (optional), and may inform online users about events taking place in the Famagusta region (optional). In the event that Hobba Car receives substanial interest, the site is likely to turn into a sustainable business, which would in turn attract advertisements that will generate revenue, creating job opportunities for unemployed youth in the Famagusta region. Following from this, Hobba Cars could serve as an online alternative business model for young entrepreneurs in the Famagusta region. Hobba Cars may also serve as a means for individuals to meet new people, to find out about other cultures, and hopefully contribute to reducing traffic on the roads of Famagusta.